Press Releases = Free Publicity

When I was publishing my magazines I often used Press Releases to promote anything new that I was doing. It got me free publicity because I found that lots of smaller magazines were desperate for articles and information with which to fill their pages.

I also published Press Releases myself if I thought they were relevant to the subject matter of my publications.

I got to thinking why was it that I never used Press Releases for my blogs.

Looking around I found a couple of places on the Internet that offer a free distribution service for Press Releases. No doubt there are many more.

The first is PR Leap. In their own words:

With PR Leap you can:

• Connect with new readers (consumers, bloggers, journalists, knowledge workers and more) who would otherwise not find out about your important news announcement.


• Gain authority and credibility within your space.


• Increase your readership and traffic through attribution and links back to your site.


• Track the indexing of your news release by individual search engines and see how many times it has been viewed.

The other is PR Web. They say benefits include:

• Boost your Web site traffic and SEO


• Get your news on top sites like Google News & Yahoo! News


• Add multimedia to your release


• Send your news to top journalists


• Track your results

They also give an example of a Press Release here.

An example of a website's PR is the one by Wilkipedia on it's first anniversary in 2002.

Press Releases: Worth thinking about if you want free publicity (i.e. advertising).

Good luck,
Mike.

Further Reading:
How do I Write A Press Release?

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