Two New Updates To Google Adwords

Google has announced two new updates to adwords.The first one is a name change from site targeting to placement targeting.

Because of these new changes, they changed the name from site targeting to placement targeting. The term "placement" can be used to refer to any site or subsection of a site that you choose to target. As the number of placements available for targeting continues to grow, you'll have even greater control over the parts of the Google content network on which your ads appear.

Secondly they are introducing a new cost per click bidding option so you can now pay per click or per impression.

With the launch ofcost per click bidding, advertisers can now choose the bidding option that best matches their needs. If the purpose of your placement-targeted campaign is to increase sales, leads, sign-ups, or other conversion-oriented metrics, you can select CPC bidding and pay when users click on your ads.

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Source: Steven Wilson Marketing