Five Steps to Effective Keyword Research

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Five Steps to Effective Keyword Research
By Lisa Barone (c) 2007

There's no getting around it. Keyword research is a vitally
important aspect of your search engine optimization campaign. If
your site is targeting the wrong keywords, the search engines
and your customers may never find you, resulting in lost dollars
and meaningless rankings. By targeting the wrong keywords, you
not only put valuable advertising dollars at risk, you are also
throwing away all the time and energy you put into getting your
site to rank for those terms to begin with. If you want to stay
competitive, you can't afford to do that.

The keyword research process can be broken down into the
following phases:
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Source: Steven Wilson Marketing